Personalization and Beyond

Personalization and Beyond

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by Ann Schmitz

23 Jul 2021

  Sitefinity

CyberLancers’ VP of Operations, Kevin Parker, was a presenter at the June 2021 Progress Sitefinity Master Class.  Kevin presented on the subject of personalization.  In his presentation, Kevin addressed the features of the Sitefinity platform that allow for in-depth personalization.  Kevin presented a real world challenge faced by a client that is a large utility company. One of the main challenges they faced was having different services that are offered in different areas of the country and how to personalize it so a website visitor didn’t have to go through the hoops of inputting their location or zip code.  The utility company wanted to be able to know a website visitors location without actually asking.  In addition, pages needed to be duplicated 15+ times, which was cumbersome and hard for the marketing team to maintain. To find out how these issues were addressed, watch the 30 minute video (link below) to learn how Sitefinity and CyberLancers rose to the challenge and solved the utility companies unmanageable site and turned it into a manageable site, rich in personalization.

Master Class Video Link:  https://www.progress.com/sitefinity-cms/virtual-event/agenda?agendaPath=session/550974

At CyberLancers we have all senior level developers who are deeply experienced with the Sitefinity platform.  If you’re looking for an enterprise content management system and developers who are also great communicators, project managers and deliver an outstanding website, CyberLancers is a fantastic choice!

Our Sitefinity Services Include:

  • Implementation
  • Version Upgrades
  • Performance and security audits
  • Sitefinity Insight and Personalization
  • Content Management and Entry
  • Project Management
  • SEO