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Google's New Web Core Vitals Metric

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by Jeff Love

20 May 2020

Google will be making significant changes to the way it ranks pages to place a higher emphasis on site speed and user experience.

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Why Performance Matters

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by Jeff Love

18 May 2020

There has been a lot of talk the past couple of years about website performance and making your website faster. We are told that our sites need to open in less than 5 seconds, then less than 3 seconds, then less than 1 second, and now we are down to milliseconds that pages need to respond. We are told that our Google Lighthouse score matters and that by having a low score we will be penalized in rankings. But what does this all mean and how does it affect how we approach our sites going forward?

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Illuminating Google Lighthouse and Your Business Success! Part 5 - Security

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by Jeff Love

26 Feb 2020

In this final article about Google Lighthouse article we felt it was important to close this series with a few words about security and how you can use Google Lighthouse as one more arrow in your quiver in the fight to secure your environment and your customers data.

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Illuminating Google Lighthouse and Your Business Success! Part 4 - Accessibility

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by Jeff Love

12 Feb 2020

If your website is not ADA accessible you run the risk of missing customers, opening yourself up to legal action, and most importantly, not sharing your message broadly with all your intended recipients.

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Illuminating Google Lighthouse and Your Business Success! Part 3 - Best Practices

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by Jeff Love

31 Dec 2019

Like the performance tests, Lighthouse will return a score between 1 – 100 for best practices. Google Best Practice are general recommendations used to improve both security and performance for your website.

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Illuminating Google Lighthouse and Your Business Success! Part 2 - Performance

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by Jeff Love

24 Nov 2019

Google Lighthouse measures numerous metrics that determine how fast your website will be perceived when accessed from mobile devices which typically have slower connection speeds and screen real estate than desktop users. The top six measurements that comprise performance are listed below in priority order.

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Illuminating Google Lighthouse and Your Business Success!

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by Jeff Love

5 Nov 2019

An underperforming website will turn away potential buyers quickly. Even if the content is great, if they don’t wait around to see it, it doesn’t matter!

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