How well does your website perform? Having a website up online is a great first step to connecting with existing customers and bringing in new ones, but if you haven’t done any website performance optimization, all the work you did to get that site online might have been wasted.
Today’s websites are designed with an incredible array of features, which are designed to improve a user’s experience, offer information, and drive customer engagement and loyalty. All of those things are great, but if your website struggles to keep up and experiences significant performance issues, those features are actually hindering your site instead of helping you online.
When you build a website, the goal is to get your users to interact with your business in some way: reading blog posts, buying things from an e-commerce site, or learning more about the dental procedures you offer and scheduling an appointment. Performance issues drive users away from your site (probably to your competitors) instead of keeping them engaged with you online. In fact, the BBC noted that they lose as many as 10% of web browsers for every additional second it takes their site to load, and the ad management platform DoubleClick by Google found that 53% of mobile sites were abandoned if they took more than 3 seconds to load on a mobile device. Poor load times and performance issues can also hurt your rankings in search engines and counteract or negate your SEO efforts.
Performance is also critical in emergency situations, where people need to access information and resources quickly. Hospitals, healthcare clinics, and other crisis management centers must be able to deliver information to users quickly during crisis situations.
There is a lot that goes into a fully optimized website, and if you’re not sure where to start, CyberLancers can help. Our team has decades of experience in website development and website management, staying up to date on all the latest trends and tools that will give your users a seamless browsing experience.
We can help with a wide range of website performance issues, including:
In addition, we’ll check your website for mobile accessibility, since the vast majority of web browsers today access sites from a mobile device and may be on slower connections (depending on your audience, some international users could be on LTE, 2G, or 3G networks).
We’re experts with tools like Google Lighthouse, which can track user experiences on your site and identify performance issues or areas we can make improvements.
Not sure how well your website performs, or how to take the next step if your website isn’t performing like it should? Contact CyberLancers today to get a site analysis and get started on strategies for website optimization.